Entries drawing to a close for 2013 Entrepreneur of the Year® competition

With just less than a month until entries close for the 2013 Sanlam / Business Partners Entrepreneur of the Year® competition, South African entrepreneurs are encouraged to enter in order to be recognised and rewarded for the vital role they play within the country’s economy.

Not only will entrepreneurs stand a chance at winning prizes worth a total value of R1 340 000, which includes cash prizes of R300 000, but all finalists and winners are also provided with the opportunity to expand their networks and receive invaluable exposure for their businesses.

Now in its 25th year, the free-to-enter competition is dedicated to celebrating and profiling the success of entrepreneurs from across South Africa and boosting the level of entrepreneurship in South Africa.

Nimo Naidoo, project manager of the Sanlam / Business Partners Entrepreneur of the Year® competition, says that entrepreneurs are faced with various challenges and that the competition aims to assist entrepreneurs overcome these.

“Obtaining a credible reputation amongst various other competitors and securing additional capital to grow a business are often two key challenges that business owners encounter on their entrepreneurial journey.

“In challenging economic conditions, competitions offer an affordable marketing platform, and by utilising these platforms, entrepreneurs can grow their business by increasing both their brand reputation and bottom line.

“As an example, Tabisa Nomnganga of Bravo Promotions, winner of the 2012 Emerging Entrepreneur Award, has accredited the competition for increasing her client base, as well as increasing her bottom line profits by over 40% from the previous financial year.”

Naidoo adds that due to the success and exposure that many of the 2012 winners encountered, they are already exceeding the number of entries received during last year’s campaign, with still a few weeks to go until the closing date. “We have already received entries from exceptional entrepreneurs with very promising businesses and look forward to responses from the remainder of the local entrepreneurial community.”

The competition is open to entrepreneurs from all industries and for businesses of any sizes. Categories for the competition include: Emerging Entrepreneur, Small Business Entrepreneur, Medium Business Entrepreneur, Innovator of the Year, Job Creator of the Year and overall Entrepreneur of the Year 2013.

Why EOY is valuable to the entrepreneurial community

2013 competition entrant, Richard Qonto, shares some information with us about his business and discusses why he decided to enter the competition this year.

Briefly describe your business and the industry you operate in?

Pendairies (Pty) Ltd is an authorised Parmalat distributor based in the Western Cape. My key business functions comprise of marketing and selling Parmalat products to retail outlets and wholesalers.

Where did the business concept originate from and when did you start your business?

After participating in the sales industry for 10 years, I noticed that although Parmalat dominated the dairy market nationally, the company had a weak position within the Western Cape. As a result of this I established Pendairies (Pty) Ltd in 2007 and became an authorised distributor for Parmalat within the region.

Have you always aspired to start your own business?

Yes, while I was an employee I always had a desire for something more. Being an entrepreneur generates a great sense of fulfillment within my life.

Briefly describe some of the challenges that you have experienced as an entrepreneur?

Access to finance is always a challenge to small businesses due to insubstantial collateral. This makes competing with experienced stable businesses with sound financial backing a tedious task.

Being able to apply for access tenders and supply big organisations requires entrepreneurs to have access to resources and adequate experience, which many don’t possess. These factors obviously negatively affect the development of your business.

What advice would you give to aspiring entrepreneurs?

Being your own boss comes with a lot of sacrifice, commitment and discipline. If you stay focused and set out clear business goals, the sky is the limit.

Where do you see your business in the next five years?

My vision is to own a farm and become a producer. I intend on developing my own brand instead of promoting other companies’ brands. This will result in me ultimately being a job creator in South Africa and actively contributing towards our country’s economy.

What does a day-in-the-life of Richard Qonto consist of?

My day consists of looking for greener pastures and opportunities in the business community. I spend a lot of time clearly defining my goals and targets, and set strategies to achieve them in the best way we can.

Why did you decide to enter the Sanlam / Business Partners Entrepreneur of the Year® competition?

I believe that this is a great platform for me to interact and network with other small business owners, as I believe that the community should share information and learn from each other. Together, SMEs and entrepreneurs can identify market opportunities that they originally may not have been aware of.

Why would you recommend that fellow entrepreneurs get involved with initiatives such as Sanlam / Business Partners Entrepreneur of the Year®?

Entrepreneurs should enter to learn about new developments in the industry and how best to stay ahead of their competition. Exposure to new trends in the market and the growth of entrepreneurship will only strengthen your business.

Celebrating entrepreneurial success at the 2013 EOY business workshops

In order to celebrate entrepreneurial excellence, Sanlam / Business Partners Entrepreneur of the Year® (EOY) have been staging business workshops around South Africa to create platforms for entrepreneurs to network and learn from each other. During April, workshops were held in Nelson Mandela Bay, as well as Pietermaritzburg.

In Nelson Mandela Bay guests were addressed by local successful entrepreneur and former EOY winner, Mzukisi Stephen Dondolo, who is chief executive officer of investment firm African Pioneer Ltd. Dondolo discussed the importance of entrepreneurship in South Africa, while paying homage to the competition, which he believes is playing an active role in fostering entrepreneurship.

He said that entrepreneurs need to band together and lobby Government in order to improve the environment for SMEs. “Government needs to pay more attention to the need for SMEs in South Africa, as they are able to address the high level of unemployment.”

Dondolo said that it was a great honour to speak at the workshop as both Business Partners Limited and Sanlam have contributed to growing small businesses in the country.

Duncan Paul, a highly successful entrepreneur with eight thriving businesses, spoke at the workshop in Pietermaritzburg. His advice to entrepreneurs is to ‘set goals and never give up’.

Paul shared the story of starting his entrepreneurial journey and discussed the difficulty he experienced when sourcing funding for his business.

“I had a big vision, which scared the formal banking sector, and I couldn’t raise money anywhere. Business Partners Limited has always been in the right place at the right time for me.”

While working to commercialise wildlife utilisation within Bophuthatswana national parks, Paul realised how systems and disciplines in a business could pay off, and decided to make a go of it on his own by founding Hunters and Guides with eight other partners. He says that the involvement of Business Partners Limited has brought the same benefits to his businesses today.

“I have learned from them. Byron Jacobs [Business Partners Limited’s regional general manager for KwaZulu-Natal] is a mentor to me and has guided and advised me through troubled times.”

During his address Paul shared personal business lessons that he has learnt over the years. Advising entrepreneurs to remain steadfast and follow their passion, Paul also recommended that entrepreneurs should be cautious when selecting partners, but should never burn bridges.

“Do the right things in everything you do, and doors will open,” said Paul when advising guests to lead a life of integrity.

Both entrepreneurs addressed key issues facing all entrepreneurs, while reiterating the importance of developing SMEs in the country. They are both great examples of entrepreneurial success stories and evidence of why more should be done to celebrate entrepreneurial excellence in South Africa.

Successful local entrepreneur tells his secrets

“Set goals and never give up.”

This is what Duncan Paul, a highly successful entrepreneur with eight thriving businesses, says are the most important keys to success as an entrepreneur, when he recently spoke of the lessons he’s learnt in business, at a seminar hosted by Sanlam / Business Partners Entrepreneur of the Year® (EOY 2013) in Pietermaritzburg.

Entrepreneurs are essential for our country, said Nimo Naidoo, Business Partners’ assistant general manager and the project manager of the EOY 2013 competition. “An estimated 45% to 50% of South Africa’s GDP [gross domestic product] is contributed by SMEs [small and medium-sized enterprises]”. She said EOY 2013 aims to unlock entrepreneurial talent, and acknowledge entrepreneurs as heroes and role models in our economy.

Paul fits this description of an entrepreneur well. Not only has he achieved impressive business success in less than 20 years, but he has also found time to ski the last degree to the South Pole, has climbed Kilimanjaro three times, scaled in the Himalayas up to 6 200 metres, competed in many Duzi canoe marathons, and became — along with his partner — the first South African to finish the 750-kilometre Yukon Quest canoe race in the Canadian Rockies. He regularly leads safari expeditions to remote corners of Africa as part of his hunting safari company. He says that without the belief and support shown by Business Partners at the beginning of his “great adventure”, he would likely never have made it out the starting gate.

“I had a big vision, which scared the formal banking sector, and I couldn’t raise money anywhere,” he said. “Business Partners have always been in the right place at the right time for me.”

Paul acknowledges he was a “late starter”, who only became an entrepreneur at the age of 38. He first worked as a policeman in the Rhodesian Police Force (and was decorated for gallantry), then worked for the Natal Parks Board and the Natal Sharks Board, after which he went into farming and then game ranching in Zululand (picking up conservation awards along the way) and Bophuthatswana national parks.

While working to commercialise wildlife utilization within Bophuthatswana national parks, he saw how systems and disciplines in a business could pay off, and decided to make a go of it on his own by founding Hunters and Guides with eight other partners. He says that the involvement of Business Partners has brought the same benefits to his businesses today.

“I have learned from them,” he said. “Byron Jacobs [Business Partners’ regional general manager for KwaZulu-Natal] is a mentor to me and has guided and advised me through troubled times.”

Paul admitted that he went through some rough patches though: first with Hunters and Guides, when political issues in central Africa and problems with partners threatened his business, and then with his chain of Spur franchises, when he expanded too quickly and had again ran into partnership problems.

“I’ve earned my professorship in partnerships over the years,” he joked.

One of the crucial things he learnt with Business Partners is the importance of attention to detail.

“We hold monthly meetings that focus on every aspect of business. We go through everything: every expense and income, right down to the annual sick leave for each staff member – for each business.”

He lists this, and setting goals and not deviating from them, as the most important keys to success.

Paul says there are other hard-won lessons he’s learned over the years:

• Follow your passion. “Know what drives you,” he says.

• Be tenacious.

• Believe in yourself and your team.

• Surround yourself with quality staff and mentors.

• Select you partners “very, very carefully. They must share your morals, goals and passion,” he advises.

• Big is not always better.

• Stick to your core business and what you know. “Be careful of going off your beaten path,” he cautions.

• Build bridges and networks. “Don’t be a breaker,” Paul says.

• Live a life of integrity. “Do the right things in everything you do, and doors will open,” he promises.

• But he warns: “Never take anything for granted – things can change.”

-Ends-

ADDITIONAL INFO

At one stage, Duncan Paul was running six Spur franchises, and his Hunters and Guides safari company — a time he describes as characterized by “buffaloes and burgers”.

In 2002, it all began to unravel: first when political problems in the African countries he operated in threatened the Hunters and Guides business, and then when partnership problems in his Spur franchises threatened his very survival in the market.

Paul dealt with the problem decisively: he fired his general manager, sent all his Spur managers on back-to-basics training, and introduced incentives. Within three months, with the help of Business Partners, they had turned it around. Two years later, at the annual Spur Convention, “we swept the board in all award categories,” says Paul.

He subsequently sold four of the Spurs and today has Boulder Creek Spur in Pietermaritzburg’s Liberty Midlands Mall, Kansas Spur at the Pavilion in Westville, two John Dory franchises (at Liberty Midlands Mall and the Golden Horse Casino), Rockafellas restaurant and White Horse function room at the Golden Horse Casino, Dun Adventures safari company, a bed and breakfast establishment, and a property portfolio.

He currently employs over 400 people, and even during the current economic downturn has not made any staff redundant and still pays staff bonuses and increases. He has used the present economic situation to perfect his business model and enhance training for all levels of staff. “We are actually doing better,” he said. “We are operationally more efficient.”

Duncan Paul lives in Pietermaritzburg.

Environment needed that is conducive to SME growth

Small and medium enterprises (SMEs) are widely considered a major contributor towards the South African economy and one of the biggest contributors to job creation, yet despite this, the SME community continue to face various challenges that limit their growth.

According to Lionel Billings, head for national consulting services at Business Partners Limited, government needs to create an environment that is conducive to SME growth so that businesses can flourish and contribute towards employment. “Small and medium businesses are the bedrock of every economy and society, and government and large businesses need to align their goals to incorporate SMEs.”

Billings, who was speaking at a Sanlam / Business Partners Entrepreneur of the Year® (EOY) workshop, a competition aimed at uplifting South African entrepreneurs, said it is estimated that there are 1.5 million SMEs in South Africa, of which, one million formal micro-businesses are employing five or less people.

The Business Partners Limited SME Index, which measures attitudes and confidence levels amongst the Small and Medium Enterprises (SME) industry in South Africa, recorded confidence levels of only 33% that labour laws are conducive towards the growth of businesses. It was reported that the effort and cost to comply with the very modern labour legislation is often out of reach for most SMEs and inhibits them from employing more people.

Billings added that business and government needed to instil a sense of entrepreneurship in the country’s youth. “Government needs to cultivate and grow the correct type of culture in order to stimulate business growth within the SME sector.”

Guest speaker at the event, Mzukisi Stephen Dondolo, entrepreneur and chief executive officer of investment firm African Pioneer Ltd, addressed the need for entrepreneurs to group together and to lobby Government to improve the environment for SMES and to address the high level of unemployment.

“Government has created a platform that allows for black businessmen to enter the economy. On the one hand that has created ‘tenderpreneurs’, but on the other hand there are those hardworking entrepreneurs who take their hard earned money and reinvest it in the community.”

He adds that widespread corruption and ‘tenderpreneurs’ do not enable the economy to grow. “Corruption creates an environment where someone will have to increase the price of a service to pay for corrupt tenders. It only benefits ‘tenderpreneurs’, who do not invest back in the economy.

“Corruption has also led to the cost of doing business increasing, which prohibits entrepreneurs from entering the market, and results in the pool of taxpayers remaining small, or even shrinking further, while government expenditure continues to grow, leading to taxpayers being squeezed even more. It becomes a vicious circle that has a very negative effect on the economy and benefits only a select few.”

He says that to counter corruption and to bolster the working environment for SMEs, Government needs to pay more attention to the SME’s needs.

“Entrepreneurs must think positively and look for business opportunities as together, we, entrepreneurs, can conquer unemployment. If we can arrest unemployment and instead change it into employment opportunities, that money will circulate and create wealth in the community. Together we can lobby all the spheres of government to improve their service delivery,” concludes Dondolo.

Estate planning and the business owner

By Clive Hill (Legal Adviser: Sanlam Trust)

As a business owner, time-management is your greatest challenge. You need to focus 100% on your business, but can’t afford to lose what you have worked so hard to build up. At the same time, you want to do what is best for your family and, at the same time, ensure that your business stays successful as you, your family and employees also rely on the income it generates.

Just like you are an expert in your field, you respect the value an estate planning expert can add to your financial planning. A few hours is all it takes for an estate planning expert to gain an understanding of your particular needs. This insight will enable him to give you sound advice which could secure your financial future.

Consider John Canoli. He is a successful franchise owner, focused on making his business a success. His business partner, a few years younger, is equally committed. But neither of them has stopped to think of the consequences if something happened to either or both of them. They are assuming that their wives would simply take over. With some good estate planning, they could ensure that the business is not left without hands-on management, that their Wills are up to date, and that there is enough cash to meet the costs of winding up their deceased estates. Their families will benefit from a well-considered estate plan, and their employees will be thankful that the business is able to continue to provide them with a livelihood.

As a business owner, you have to consider the following:

  • the cost to the business should the owner/s or any key staff member die or become disabled through accident or illness;
  • the effectiveness of the Last Will and Testament and the abilities of the executor;
  • the protective role a Trust offers in holding business and/or personal assets;
  • retirement from an active working life and investing over time to provide a private pension.

Another critical element to consider is this;: should you plan your estate separately for business needs and for family needs? The two are indeed very different. The area of business estate planning usually involves business assurance and buy-and-sell agreements. However, unless the business is owned entirely by a trust, the proceeds from business planning will usually impact the personal estate of the owner and therefore his family. Even with a trust structure in place, the family members are likely to be beneficiaries of that trust and therefore it should be taken into account when planning for their future financial needs. In other words, it is normally impossible to completely separate your business planning and your personal and family financial planning. An experienced estate planner will seek to tie up all loose ends, avoiding a situation where a contingent business liability ends up affecting the family finances.

So remember, it’s what you don’t know that is the most dangerous. Equip yourself with the tools needed to ensure adequate estate planning by speaking to your fiduciary specialist today.

Top tips for marketing your business in 2013

During an economic recession small and medium enterprises (SMEs) often adopt a survivalist mentality by focussing on cost cutting strategies that ensure short-term success but, ignore long-term prosperity. According to Gugu Mjadu, Executive Manager of Business Partners Limited, marketing tends to be one of the first spending areas to be cut when times are tough. “Marketing is not only one of the most vital functions of a business, but, counter-intuitively, the slower the economy, the more your investment in your marketing efforts needs to be.”

Mjadu however indicates that such an investment does not have to be in cash. “SME owners can cut their marketing budget provided they increase their marketing effort in other ways, such as increasing their team’s focus on marketing, or spending more time on it themselves.”

She offers the following insightful marketing tips to SME owners looking to succeed in 2013:

  • Cut the waste, but be careful not to over-prune: This principle undoubtedly applies to marketing efforts, in which 80% of a business’s success can be derived from 20% of its marketing efforts. There is therefore plenty of opportunity to cut activities that yield poor results. SME owners should subject marketing efforts to the same rigid cost-cutting and efficiency that every part of the business has to undergo in these tough times, but when doing so, they need to remember that the results of marketing efforts are often pending. It can take years of constant attention and experimentation before a business owner can be sure which marketing plans actually work.
  • Mine your existing customers:It is a well-established fact that winning over a new client generally costs six or seven times more than winning repeat business from an existing customer. Although some components of a marketing plan should always be aimed at gaining new customers, a strategy to sell more to existing customers will almost always yield more results.Simple systems such as sending a note to a customer thanking him or her for a purchase, together with a special offer for an additional buy (plus a deadline to create a sense of urgency) can work wonders. Incentives could also be created for existing customers to send business in your way. Offering them a discount or a bonus for every new client they introduce is only one way of doing it. Some businesses take a much more subtle, indirect approach – they make the customer experience so amazing that they will tell their friends and family about it.
  • Don’t compete on price: Most owner-managed businesses are too small to compete based on offering the lowest price. That is the preserve of multi-national corporations that can leverage economies of scale to produce products at a price lower than SMEs and are able to source the raw materials. Rather concentrate on quality, the warmth of personal service and flexibility to meet individual clients’ specific needs than on low price.
  • Repeat your message: It is very difficult to measure, but some studies show that it takes about seven contacts to convince a customer to buy. This obviously differs from industry to industry, but whatever the average, the principle is that it will nearly always take more than one pitch to convince customers, often via multiple communication channels or ‘touch-points”. For example, don’t do one pamphlet drop, and then drop the idea because the results were poor. Rather plan a series of them and evaluate it after the entire campaign. The same applies to any other marketing efforts. Remember however that there is a fine line between reminding a potential customer often enough that you are there, and making a nuisance of yourself.
  • Get a web presence: If you are not online yet, you are making a huge mistake. Even if you are happy with your customer numbers at present, sooner or later your lack of internet presence will catch up with you as the world becomes increasingly wired.

Western Cape on track to become the ‘Silicon Valley’ of Africa

Globally known for its serene natural beauty and cultural diversity, the Western Cape is on track to becoming more than just a tourist destination. The region, renowned for its robust entrepreneurial activity, is fast establishing itself as Africa’s ‘Silicon Valley’, a region in California which is home to some of the world’s largest technology companies, as well as many entrepreneurial ventures.

This is according to Stuart Forrest, owner of Triggerfish Animation and 2012 winner of the Sanlam / Business Partners Entrepreneur of the Year® competition, who says that the easy accessibility of technology and lower costs for business startups encourages more individuals within the space to undertake entrepreneurial ventures.

He says that the consistent growth of small tech-focused businesses in Cape Town and the accessibility of educational institutions continue to create fertile ground for entrepreneurial activity within the region.

Kobus Engelbrecht, spokesperson and co-sponsor of the Sanlam / Business Partners Entrepreneur of the Year® competition, is of the same opinion. “Due to the city’s entrepreneurial culture, Cape Town has seen an influx of IT and tech startups. By attracting the best entrepreneurs, technical brains and foreign direct investment, Cape Town is quickly becoming a local ‘Silicon Valley’.”

Forrest says that because of the industry growth the provincial government and the City of Cape Town have invested over R150m in Cape Town’s broadband infrastructure project. While delivering his provincial budget speech MEC Alan Winde said the project would also receive approximately R500m over the 2013 medium-term expenditure framework.

Engelbrecht says that other influential players such as Vinny Lingham and Justin Stanford – both local tech entrepreneurs – have recognised the Cape’s great potential for fostering entrepreneurship in the IT and technology space. In 2009, the two entrepreneurs launched Silicon Cape, a local high-tech innovation hub based on the international concept of Silicon Valley and aimed at attracting top technical talent and entrepreneurs to the Western Cape, ultimately creating an environment for local IT and tech companies to compete with similar hubs around the world.

“Initiatives such as this will generate seeds for a successful entrepreneurial ecosystem in Cape Town and positively contribute towards economic growth and development within South Africa.” says Forrest.

He adds that from a skills perspective, the formation of a local version of Silicon Valley will also succeed in keeping some of our brightest tech entrepreneurs in the country. “You only have to look at people such as Elon Musk who left the country for Silicon Valley and duly co-founded a globally influential service such as PayPal.”

Forrest confirms that growth companies in the IT and telecoms industries have proven to generate significant positive cash flow and profitable reinvestment opportunities for its retained earnings. “High growth companies are also responsible for innovation, which is necessary for the development of any country, but in order for the industry to truly be successful we require investment.

“One of the major obstacles hindering the growth of the IT and telecoms industry within the Western Cape is the absence of risk capital. Investors in South Africa are very risk averse. To date, we have been a resource driven country with a history of investing in fixed assets and manufacturing businesses.

“The success and growth of Silicon Valley in the United States has proven that investors need to sometimes take a calculated risk and step out of their comfort zone in order to create a globally-influential technology hub,” concludes Forrest.