Local entrepreneurs’ ability to save is a catch-22

Navigating saving methods for your business and personal finances

South Africans have always been scrutinised for their ability to save, and with July marking National Savings Month – an initiative by the South African Savings Institute (SASI) which encourages all South Africans to embrace the idea and action of saving – there is a focus on the need to save.

But, given the declining economy and recent statistics the National Credit Regulator which show the total outstanding debt owed by South African consumers has increased by 2.94% to R 1.66 trillion, it emphasises how entrepreneurs, just like any other consumer, are feeling the pinch financially and potentially cutting back. However, at the same time, their livelihood relies on consumer spending for business profit.

This predicament means that an entrepreneur’s ability to save can affect both the bottom line of their business, as well as their own personal finances.

Putting the pressure that entrepreneurs are faced with into perspective is Statistics South Africa’s latest Consumer Price Index (CPI), a measure examining the average prices of consumer goods and services. In May 2017, the CPI rose for the first time in 2017 to 5,4% (from 5,3% in April 2017), and average prices increased by 0,3% (from 102,4% in April to 102,7% in May). While marginal, the price increases of goods and services – ranging from food and beverages, to transport  – has a knock-on effect on South African consumers and places additional pressure on already strained budgets, resulting in less consumer spending, and thereby, potentially less business for local businesses.

As the challenge of saving and effectively maintaining cash flow can affect both experienced and inexperienced entrepreneurs, precautionary steps need to be taken.

While entrepreneurs may face different hurdles depending on the life stages of their respective businesses – a veteran entrepreneur may fall victim to bad financial management and overspending, while start-up entrepreneurs run the risk of mismanaging their loan repayments, whether from a financier or their own personal credit cards – the fundamental measures to successfully manage their finances remain the same. 

Here are five tips for managing your business finances to avoid an impact on personal savings:
  1. Separate personal and business finances: Entrepreneurs should define their salaries based on what their businesses can afford and not the lifestyle which they wish to maintain. Not only will this be financially beneficial in the long run, but it will also prevent discrepancies when SARS assesses the business as well as the owner’s personal income tax.
  1. Keep up with your debt repayments: It is important to bear in mind that saving hard earned money whilst still in significant debt can lead to further implications as the cost of debt can be more than the interest earned from savings. Repaying debts can therefore be seen as the most important foundation when it comes to saving, as once an entrepreneur is no longer in debt, it is often easier to obtain bond type funding or access an overdraft facility in the case of emergency. 
  1. Streamline business processes: In order to minimise unnecessary debt, weigh up the costs incurred versus the productivity produced within the business. This can be done by continually reviewing processes and looking for ways to be as cost effective as possible.
  1. Curb spending: Consider each expense before it is incurred and limit fixed monthly costs to the bare minimum. Another way to curb spending is to not invest in non-income producing assets such as cars, houses, boats and other tools that aren’t essential to the business.
  1. Account for late payments: To minimise late payments, it can be beneficial to offer an early settlement discount to debtors that pay within 30 days. Such a discount usually ranges from 2% to 5%, which can be attractive for regular clients as it adds up to a significant amount over a 12-month period. Alternatively, another option is to make use of a debtors factoring house that can facilitate with invoice discounting for the business, and depending on the quality of debtors, an advance can be made up to 80% of the invoice value per debtor. This is a common form of working capital financing, but can be a very expensive form of funding.

Although the current economic climate is tough, entrepreneurs are renowned for taking whatever means necessary to drive their business forward. I always marvel at the resilience of entrepreneurs and how they innovatively face and conquer challenges. Keep it up, entrepreneurs. You are the heroes of our economy!

Reap the rewards when client expectations are exceeded

Come to think of it, it all seems simple enough – clients will consider our product or service if we help them solve a problem or address a need they have.

But is this all there is to attracting clients to our business? The qualified answer is “no”.

Potential clients have unspoken expectations from a prospective business.

These include, but are not limited to the following:
  • If we are requested to quote for business, we actually need to pitch up at the agreed upon time to do the quote. This might be said tongue in cheek, but there is a tendency among businesses to not be diligent in this respect.
  • Communication should be open – especially when things are not going according to plan.
  • Use plain and simple language to ensure that clients understand contractual terms and considerations.
  • Clients expect honesty – if we cannot do the job, be up front about it and rather walk away from a deal than tarnish our reputation.
  • Clients mostly expect good value for their money and not necessarily the cheapest price.
  • Refrain from loading prices merely because a client might be living in or coming from an upmarket neighbourhood.
  • People want a good quality product and excellent service.
  • Product and service providers need to hit deadlines or negotiate postponements when needed.
  • Respect the property of a client if work is done on site – if something is broken, even by accident, clients will take us to task.
  • After sales service is of the utmost importance – we need to implement our product or service to meet and exceed client expectations. 
Here are some of the benefits we will reap if we meet and exceed client expectations:
  • Positive word of mouth – prospective clients will start to contact us.
  • We will receive positive affirmations that can be used in our public relations endeavours, on our website and in brochures. Always remember to request clients to consent to the use of their testimonials.
  • It is easier to upsell or resell products and services to a satisfied client.
  • Clients might use us in their personal capacity and a positive experience in this context may spill over into their businesses, or to an employer needing a similar product or service. 

Business is simple, but not easy. If we can get the basics right it will go a long way in enabling our success.

To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straightforward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success.

Go to www.sanlamgameplan.co.za to download your free copy.

Finalists announced for South Africa’s premier entrepreneurial competition

Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and BUSINESS/PARTNERS has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition.

Kobus Engelbrecht, the competition’s spokesperson, says that while the overall number of entries saw a slight decline this year, the calibre and level of diversity exhibited by the 2017 entry pool was outstanding. “The judging panel was extremely impressed with the quality of this year’s entrants and was particularly pleased about the rising number of promising black businesses being showcased in this year’s selection of finalists, making up 60% of the entries that are through to the final round.”

The 15 finalists also operate across various different sectors throughout South Africa, says Engelbrecht. “This year’s finalists – the majority of which originate from Gauteng (53%) and the Western Cape (33%) – represent a widespread range of industries, from funeral and fiduciary services to fashion and fitness.

“We would like to thank and congratulate each and every entrant, as these are the individuals who bring about positive change and fuel job growth – something that is particularly pertinent at present, given that South Africa’s unemployment rate is at a 13-year high,” Engelbrecht adds.

In no specific order, the finalists are:

Pepe Marais and Gareth Leck – Joe Public United

Pepe Marais and Gareth Leck, based in Gauteng, are the entrepreneurial duo behind Joe Public – one of the largest independent, 100% South African owned advertising groups in the country.

Nelisiwe Magubane and Corrie Van Der Wath – Matleng Energy Solutions

Gauteng-based Matleng Energy Solutions is a South African black woman owned company led by Nelisiwe Magubane, in association with Corrie van der Wath, which strives to solve clients’ energy related challenges through the effective implementation of new and/or existing technologies. Matleng Energy Solutions is a finalist in the competition for the second consecutive year.

Jacques Groblaar – Stadium Management SA

Formed in 2008 by Jacques Groblaar, SMSA has become the “Gold Standard” in the field of full risk stadium and venue management in Southern Africa and currently manages FNB, Orlando, Dobsonville and Rand Stadiums on behalf of the City of Johannesburg.

Nomfundo Mcoyi – Icebolethu Group

Icebolethu was founded by Nomfundo Mcoyi in 2009, motivated by the need for a reputable funeral service provider that caters for all. Today, Icebolethu has 43 branches in and around the KZN region.

Willem Van Der Merwe – Africa Biomass Company

Established in 2004 by finalist Willem Van Der Merwe, Western Cape-based Africa Biomass is a wood chipping company that found the solution to the disposal of waste wood.

Mpodumo Doubada – Pimp My Book

Cape Town-based Mpodumo Doubada founded Pimp My Book, a chain of campus stores, in 2006 at the University of Cape Town and has since grown to serve the students of the University of South Africa, Cape Peninsula University of Technology, the University of the Western Cape, the University of Stellenbosch, the University of Free State and the University of Johannesburg.

Shamil Ismail – Primaresearch

Formed in October 2015 by Shamil Ismail, Western Cape-based Primaresearch is an independent, sell-side, equity research firm that focuses on consumer-facing companies, servicing roughly 40 clients, including some of the largest fund managers in SA.

Joe Hamman – Novus Group

Founded in 2014 by Joe Hamman and located in the eastern suburbs of Johannesburg, Novus Group is a privately owned and operated business that specialises in providing media monitoring and media analysis services.

Siphiwe Ngcobo – ilawu Hospitality Group

One of the fastest growing accommodation and catering companies in KwaZulu Natal, South Africa, iLawu Hospitality Group was founded in 2009 by Siphiwe Ngcobo.

Itumeleng (Tumi) Phake – Zenzele Fitness Group

A former banker with seven years’ experience in investment and banking, Tumi Phake is the founder of Zenzele Fitness Group, a fitness and wellness company that operates 10 gym facilities across South Africa.

Malesela Rachel (Ouma) Tema – Plus-Fab

Geared towards the fashion savvy, modern day plus size woman who is looking for fashion that not only fits but accentuate her curves, Ouma Tema’s Plus-Fab – emerging out of Gauteng – is a fashion and lifestyle brand for fuller figured women.

Siraaj Adams – Iyeza Group

Having started as a company that delivered chronic medication from health clinics in Khayelitsha in Cape Town to patients’ homes in the township by using a bicycle as the only means of transportation, Siraaj Adams’ Iyeza Group has evolved into a Health logistics company with a wide array of capabilities.

Dirk Coetzee and Merwe Moelich – Dirk Coetzee & Associates

Western Cape-based Dirk Coetzee & Associates offer various tax and accounting services to SMEs and Individuals, but specialise in the fiduciary industry, with the submission of income tax returns for deceased estates and trusts making up the core of their work.

Refilwe Marumo – Mighty Comms

Refilwe Marumo from Gauteng is the founder of Mighty Comms, a 100% black woman owned South African Company which has carved a niche in the South African ICT sector.

Lindy Scott – Conceptual Eyes

Gauteng-based Lindy Scott is the woman behind Conceptual Eyes, a creative agency specialising in internal communication for large labour employers.

Engelbrecht explains that one of these deserving finalists will be named the overall 2017 Entrepreneur of the Year® winner. The next step in the process will be the awards ceremony, which will also include announcing winners for the categories of emerging business, small business, medium business, job creator and innovator of the year.”

In addition to the prestigious titles, Engelbrecht says that prizes worth R2 million are up for grabs at the awards ceremony. “Each of the five category winners will walk away with R60 000, and the overall winner will get R160 000.

“Beyond monetary prizes, previous finalists have benefitted greatly from the competition’s various networking opportunities and associated exposure. Past winners have also gone on to win international awards and form valuable partnerships as a result of their success in the competition.”

Winners will be announced on 6 September 2017 at the official awards breakfast in Johannesburg. “We eagerly await the final stages of this year’s competition and wish all the finalists the best of luck,” concludes Engelbrecht.